Commercial Real Estate Marketing Public Relations

Helix Blog

Visit our Helix Blog for updates on the agency and our take on commercial real estate markets and on events, strategies and tactics shaping modern real estate marketing and PR.

CRELIX Clients Go Places

November 18, 2022

Marketing and PR success can be measured in a variety of ways depending on the goals. For these three CRELIX clients, their success resulted in being acquired by competitors in significant wins for their shareholders.

read more

Are Press Releases Always the Answer?

August 24, 2022

So often our new clients assume sending out a press release is the best and only way to garner media attention for their important news. If only it were that simple.

read more

Real Estate’s Contribution to the U.S. Economy Holds Up During the Pandemic

June 15, 2022

The U.S. real estate sector’s massive contribution to the American economy held up, and even increased by some measures, during the COVID-19 pandemic.

read more

Happy New Year 2022

January 01, 2022

Please enjoy our short video greeting card.

read more

CRE Brokers are Leading the Way Back to the Office

October 01, 2021

The nation’s workers may be crawling back to the office, but commercial real estate pros are leading the return to in-person work.

read more

New Report from JLL Highlights Real Estate’s Tech Transformation

September 01, 2021

Global real estate services firm JLL reports in this broad industry survey that technology is transforming the built environment and companies operating in related industries at a faster clip as a result of the pandemic.

read more

17 Books About Commercial Real Estate to Put on Your Reading List

February 11, 2021

From Stephen A. Schwarzman’s “What It Takes” to Vicky Ward’s “The Liar’s Ball,” here are 17 of the more prominent books about commercial real estate. 

read more

CRELIX’s Other Client: The News Media

December 15, 2020

We don’t get paid by them, but the media is CRELIX’s “other client.” That’s why we listen so carefully to media feedback and how we help clients get more media attention for their stories.

read more

The Supreme Court Rules… and Who’s Zooming Who

September 13, 2020

The COVID Summer of 2020 has brought more than a highly contagious, potentially fatal disease (though all else seemingly pales in comparison).

We got a precedent-setting trademark ruling from the U.S. Supreme Court, and saw heightened interest in fast-sounding company and product names in the vein of Zoom software.

read more

How is COVID-19 Changing Real Estate Content Marketing?

April 27, 2020

The new wave of content-based marketing and communications since the onset of the coronavirus crisis has been astounding.

read more

Happy New Year 2020

January 01, 2020

We hope your new year is spectacular! Enjoy our short video greeting card.

read more

CRELIX’s Cary Brazeman in Bisnow on Best Commercial Real Estate Social Media Practices

November 13, 2019

CRELIX’s Cary Brazeman is quoted in Bisnow today on best commercial real estate social media practices. “I’m in good company with the other experts quoted,” Cary says.

read more

Three Reasons Why Companies Fail at Media Relations

August 21, 2019

Third-party media holds the power to help amplify and spread your story to educate and build awareness, generate leads and reinforce brand value. But getting “free” media attention for your company, service, product or organization has become harder than ever.

Why do so many companies fail to get the media attention they deserve? There are three key reasons.

read more

10 Commercial Real Estate Video Games You Must Play This Summer

August 13, 2019

Just because you’re on a summer vacation doesn’t mean you can’t brush up on your real estate skills. And, doing so doesn’t have to be work — it can be fun.

read more

More Than 50 Ideas, Policies, Proposals, Suggestions and Radical Notions to Fight the Affordable Housing Crisis

August 12, 2019

The affordable housing crisis is at a fevered pitch. Nearly half of all U.S. renters are cost-burdened, paying more than 30% of after-tax income on housing. The Department of Housing and Urban Development estimates that 12 million households (renting and owning) pay more than 50% of their take-home income on housing each year. What to do about it?

read more

Social Media Tips for Commercial Real Estate Brokers

February 20, 2019

Social media can be a powerful complement to build relationships and enable others to spread the word on your behalf. If you’re prepared for the interaction and accept the risk, here are eight tips to make the most of social media.

read more

Where Is Social Media Headed in 2019?

February 11, 2019

If you have time to read only one report on where social media is headed in 2019, check out Hootsuite’s 2019 Social Media Trends Report.

read more

Private Capital Formation Hits All-Time High in U.S.

January 23, 2019

New layers of financial regulations make unregistered securities more attractive, and the general trend toward private wealth continues, according to a new government report. The data and analysis are illuminating for real estate market participants.

read more

Public Relations Tips for Commercial Real Estate Brokers

January 22, 2019

PR, short for public relations, is a prime strategy to raise your profile in the market and create goodwill that can be leveraged to support your commercial real estate business marketing. But just what is PR?

read more

The Corporate Storyteller is Now CRELIX: Watch the Video

January 01, 2019

It’s official! The Corporate Storyteller is now CRELIX Marketing Partners, a national marketing and public relations firm specializing in real estate, finance, technology, information and energy/environment.

read more

The Corporate Storyteller to Ring In 2019 with a New Name

November 15, 2018

In January The Corporate Storyteller will be changing its name. Why are we changing the agency’s name?

read more

Why IHOP’s Fake Name-Change was Real News

July 16, 2018

They didn’t really change their name, yet IHOP’s recent publicity stunt landed the company on the front pages of The Wall Street Journal, USA Today and other major media — reaping millions of dollars of free advertising for the pancake giant.

read more

Last Thursday I Received 318 Emails…

May 09, 2018

It’s not a personal record, but it’s a lot of email. I take responsibility. I’m a joiner.

read more

Where Is Social Media Headed in 2018?

February 15, 2018

If you have time to read only one report on where social media is headed in 2018, check out this one.

read more

Happy New Year 2018

January 01, 2018

Why is this woman crying?

read more

New Products Fail When Their Brand Stories Don’t Make Sense

December 15, 2017

The new “Museum of Failure” (real name — I kid you not) just opened a traveling show in downtown Los Angeles.

read more

When “Story” Loses Out to Short-Term Sales Tactics, Brand Value Suffers

October 11, 2017

The op-ed piece below, written by an ad agency executive, reminds me why storytelling — supported by compelling visual imagery — remains so key to building long-term brand value for a company or other type of organization.

read more

The Pied Piper Probably Read These Three Books to Get People to Follow Him

August 30, 2017

These three books are shining examples of storytelling in action. You can learn from them how to be a better storyteller, and get people to follow your lead in business and in life.

read more

What is a “Responsive” Website and Do You Need One?

July 27, 2017

Website development continues to evolve at a rapid pace. Leading-edge websites today are based on “responsive design.” They shape-shift…

read more

Costs Drop to Produce Short, Sharable Business Videos

December 15, 2016

It used to be that producing a quality video required sending camera crews to various locations at a cost of thousands of dollars per day. Editing and graphics could add thousands more to the bill. In the old days, that’s what you had to do. But no longer.

read more

Bored with Your Own Company’s Messaging? It’s Probably Just Starting to Work

November 29, 2016

One of the biggest challenges we face as marketing consultants is hearing from organizations that are bored with their own messaging and inclined to change it just because.

read more

Boy, Do We Know Social Media!

June 06, 2016

Hootsuite is one of the most powerful social media management platforms, allowing companies and organizations to publish, monitor and respond to feedback across multiple social media channels from one central dashboard. The Corporate Storyteller is a Hootsuite agency partner.

read more

It’s Raining Media Coverage: CRELIX Delivers for CREFC

April 15, 2016

The CRE Finance Council represents the commercial real estate finance sector at the national level as an industry and policy advocate. Since CRELIX (then known as The Corporate Storyteller) became CREFC’s public relations agency of record, the organization has been in the news more than 300 times!

read more

We’re Certifiable… Or Something Like That!

March 28, 2016

The Corporate Storyteller has managed a number of paid-search Google AdWords campaigns as part of integrated marketing programs. Now we’re certified by Google to do it even better. Corporate Storyteller team member Leslie Newmeyer is our resident authority, aided and abetted by the rest of our certifiable team!

read more

Eat at Moe’s: Mex Dining Chain Makes Most of Chipotle Closure

February 08, 2016

Guerrilla marketing kudos to Moe’s for acting fast to leverage the Chipotle situation, which has generated “free” publicity for Moe’s as valuable or more so than the price of the USA Today ad that Moe’s bought and paid for in today’s newspaper.

read more