Commercial Real Estate Marketing Public Relations

Helix Blog

Visit our Helix Blog for updates on the agency and our take on commercial real estate markets and on events, strategies and tactics shaping modern real estate marketing and PR.

Three Reasons Why Companies Fail at Media Relations

August 21, 2019

Third-party media holds the power to help amplify and spread your story to educate and build awareness, generate leads and reinforce brand value. But getting “free” media attention for your company, service, product or organization has become harder than ever.

Why do so many companies fail to get the media attention they deserve? There are three key reasons.

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10 Commercial Real Estate Video Games You Must Play This Summer

August 13, 2019

Just because you’re on a summer vacation doesn’t mean you can’t brush up on your real estate skills. And, doing so doesn’t have to be work — it can be fun.

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More Than 50 Ideas, Policies, Proposals, Suggestions and Radical Notions to Fight the Affordable Housing Crisis

August 12, 2019

The affordable housing crisis is at a fevered pitch. Nearly half of all U.S. renters are cost-burdened, paying more than 30% of after-tax income on housing. The Department of Housing and Urban Development estimates that 12 million households (renting and owning) pay more than 50% of their take-home income on housing each year. What to do about it?

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Social Media Tips for Commercial Real Estate Brokers

February 20, 2019

Social media can be a powerful complement to build relationships and enable others to spread the word on your behalf. If you’re prepared for the interaction and accept the risk, here are eight tips to make the most of social media.

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Where Is Social Media Headed in 2019?

February 11, 2019

If you have time to read only one report on where social media is headed in 2019, check out Hootsuite’s 2019 Social Media Trends Report.

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Private Capital Formation Hits All-Time High in U.S.

January 23, 2019

New layers of financial regulations make unregistered securities more attractive, and the general trend toward private wealth continues, according to a new government report. The data and analysis are illuminating for real estate market participants.

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Public Relations Tips for Commercial Real Estate Brokers

January 22, 2019

PR, short for public relations, is a prime strategy to raise your profile in the market and create goodwill that can be leveraged to support your commercial real estate business marketing. But just what is PR?

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The Corporate Storyteller is Now CRELIX: Watch the Video

January 01, 2019

It’s official! The Corporate Storyteller is now CRELIX Marketing Partners, a national marketing and public relations firm specializing in real estate, finance, technology, information and energy/environment.

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The Corporate Storyteller to Ring In 2019 with a New Name

November 15, 2018

In January The Corporate Storyteller will be changing its name. Why are we changing the agency’s name?

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Why IHOP’s Fake Name-Change was Real News

July 16, 2018

They didn’t really change their name, yet IHOP’s recent publicity stunt landed the company on the front pages of The Wall Street Journal, USA Today and other major media — reaping millions of dollars of free advertising for the pancake giant.

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Last Thursday I Received 318 Emails…

May 09, 2018

It’s not a personal record, but it’s a lot of email. I take responsibility. I’m a joiner.

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Where Is Social Media Headed in 2018?

February 15, 2018

If you have time to read only one report on where social media is headed in 2018, check out this one.

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Happy New Year 2018

January 01, 2018

Why is this woman crying?

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New Products Fail When Their Brand Stories Don’t Make Sense

December 15, 2017

The new “Museum of Failure” (real name — I kid you not) just opened a traveling show in downtown Los Angeles.

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When “Story” Loses Out to Short-Term Sales Tactics, Brand Value Suffers

October 11, 2017

The op-ed piece below, written by an ad agency executive, reminds me why storytelling — supported by compelling visual imagery — remains so key to building long-term brand value for a company or other type of organization.

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The Pied Piper Probably Read These Three Books to Get People to Follow Him

August 30, 2017

These three books are shining examples of storytelling in action. You can learn from them how to be a better storyteller, and get people to follow your lead in business and in life.

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What is a “Responsive” Website and Do You Need One?

July 27, 2017

Website development continues to evolve at a rapid pace. Leading-edge websites today are based on “responsive design.” They shape-shift…

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Costs Drop to Produce Short, Sharable Business Videos

December 15, 2016

It used to be that producing a quality video required sending camera crews to various locations at a cost of thousands of dollars per day. Editing and graphics could add thousands more to the bill. In the old days, that’s what you had to do. But no longer.

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Bored with Your Own Company’s Messaging? It’s Probably Just Starting to Work

November 29, 2016

One of the biggest challenges we face as marketing consultants is hearing from organizations that are bored with their own messaging and inclined to change it just because.

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Boy, Do We Know Social Media!

June 06, 2016

Hootsuite is one of the most powerful social media management platforms, allowing companies and organizations to publish, monitor and respond to feedback across multiple social media channels from one central dashboard. The Corporate Storyteller is a Hootsuite agency partner.

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It’s Raining Media Coverage: The Corporate Storyteller Delivers for CREFC

April 15, 2016

The CRE Finance Council represents the commercial real estate finance sector at the national level as an industry and policy advocate. Since The Corporate Storyteller became CREFC’s public relations agency of record, the organization has been in the news more than 300 times!

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We’re Certifiable… Or Something Like That!

March 28, 2016

The Corporate Storyteller has managed a number of paid-search Google AdWords campaigns as part of integrated marketing programs. Now we’re certified by Google to do it even better. Corporate Storyteller team member Leslie Newmeyer is our resident authority, aided and abetted by the rest of our certifiable team!

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Eat at Moe’s: Mex Dining Chain Makes Most of Chipotle Closure

February 08, 2016

Guerrilla marketing kudos to Moe’s for acting fast to leverage the Chipotle situation, which has generated “free” publicity for Moe’s as valuable or more so than the price of the USA Today ad that Moe’s bought and paid for in today’s newspaper.

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