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Best Commercial Real Estate PR Firms: What’s the Difference and Why Does It Matter?

Best Commercial Real Estate PR Firms: What’s the Difference and Why Does It Matter?

January 01, 2024

CRELIX Marketing Partners is among the best commercial real estate PR firms in the U.S., based on its track record producing results for fledging and more mature real estate companies, and firms selling services into the commercial real estate market.

The principal of CRELIX was formerly head of communications, including corporate marketing, public relations and investor communications, for CBRE. CBRE is the world’s largest commercial real estate services firm based on revenue.

One reason CRELIX is a top real estate PR firm is because the agency provides the full range of integrated marketing services from branding and thought leadership to new customer identification and acquisition to customer communications. In other words, the agency understands the power of integrated marketing and takes a programmatic approach to marketing.

A specialty of the firm's is earned media relations (publicity) across channels, and social media community-building. Burnishing reputations and building and maintaining relationships are key goals of both strategies. 

Clients hire CRELIX to manage marketing, PR and communications programs holistically, or to provide super-surgical tactical support for specific campaigns. CRELIX scales its support solutions to fit each individual client's needs. There is no one-size-fits-all CRELIX program in a box. Our plans and programs are bespoke.

Closely connected to real estate media

CRELIX is closely connected to key real estate media editors and writers, with whom the agency has worked for 20 years, from The Wall Street Journal and CNBC to top industry trade media to business media across the U.S. The CRELIX team can help determine how to position your news so it's relevant to industry participants who are your business targets, and to the media you are targeting for third-party coverage. CRELIX team members can leverage their contacts and relationships for your organization's benefit as we have for dozens of clients over the years. (In a meeting or online presentation, we can show you samples of our earned media success.)

Benefits of working with one of the best commercial real estate PR firms 

Working with one of best commercial real estate PR firms has multiple benefits. The CRELIX the team understands the industry from top to bottom and inside out, including trends, market drivers and terminology. You won’t have to educate CRELIX about the industry or the market. We can dive right in to help your business. Other hallmarks of working with CRELIX:

  • The agency takes a digital-first approach to marketing PR to reach the most people the most cost-effective ways.
  • The team provides custom solutions that are right for each client. There’s no bias in favor of particular tactics.
  • CRELIX provides team service with redundancy that is more effective than working with freelancers, and at a lower price point than working with very large agencies that have massive payrolls to support. (CRELIX's pricing is highly competitive.)

CRELIX clients past and present include:

Learn more about CRELIX services. Contact CRELIX Marketing Partners for more information.

Best Commercial Real Estate PR Firms: What’s the Difference and Why Does It Matter?