Break-through real estate marketing is part art and part science: Creativity, differentiation, data-driven insights, plans and programs that evolve based on analytics and qualitative feedback.
Differentiate or Die*
Welcome to the wired world, where every day a half-million new websites are published, the average U.S. office worker receives 121 email messages, and the typical consumer is exposed to hundreds of advertisements.
No wonder it's hard to break through!
CRELIX (sounds like "helix") understands the art and science of break-through real estate marketing public relations, and puts that understanding to work for you. We develop marketing, media, content and website strategies that create buzz, build brands and generate sales — so companies like yours can be understood and successful.
Our work, always data-driven, is grounded in rigorous qualitative and competitive research.
- Brand positioning, including brand story development
- Positioning statements and marketing taglines
- Visual/graphic identity, including logos and style guides
- Organization, product, property, service and URL naming
- Marketing automation/automated marketing and CRM integration for demand generation and lead generation
- Marketing collateral, including digital brochures, sales sheets and case studies
- Advertising and direct mail, including digital advertising and search-engine marketing (SEM) — We are Google Ads certified!
- Database marketing
- Email marketing
- Social media marketing, including blogging, for engagement and community building — We are Hootsuite certified!
- Franchise system support
- Media relations and public relations (PR)
- Social media engagement, including blogging, and community building -- We are Hootsuite certified!
- Print and video news releases
- By-lined articles, op-ed pieces and white papers (Thought Leadership)
- Media events
- Media relations results measurement
- Case studies
- Success stories
- Customer interviews
- Blog posts
- Website design and development, including CRM integration, for lead generation and demand generation
- Search-engine optimization (SEO) and search-engine marketing (SEM) — We are Google Ads certified!
- Website retracking/remarketing
* With Respect to Jack Trout, a Pioneer in Positioning