We help our clients break through to make and expand their markets. That's really what marketing is all about.
What We've Done for Clients Lately
Marketing
- Helped pre-IPO REIT rebrand itself with new name, evolved company positioning, website and other marketing
- Helped online real estate investment company build marketing database to include 50,000 additional prospects
- Generated more than 9,000 qualified leads for membership organization
- Produced 2,000 demand-driven leads for real estate software company resulting from omni-channel content-based marketing
- Developed conference marketing and sponsorship plan for $6-million trade association, which helped double the contribution of registrations and sponsorships to bottom line
- Developed Google Ads campaign for business services company to generate online leads
- Conducted marketplace positioning study for one of world's largest commercial real estate services organizations; study included interviews with dozens of employees, customers and vendor-partners
Media
- Generated client news coverage in USA Today, Bloomberg Business, The Washington Post, the Los Angeles Times, The Wall Street Journal and on CNN and CNBC
- Helped online fundraising pioneer reach goal for landmark deal crowdfunding hotel property with massive media relations across national business and consumer media; omni-channel campaign produced record traffic to company website and 8,500 online investor sign-ups
- Created and executed public relations plan for online product launch by national business services company
- Managed all aspects of event logistics and media relations for groundbreaking of $1-billion mixed-use real estate development
- Directed PR for information services company in support of software subscription product launch, IPO and through lifecycle of company until its sale for nearly $1 billion
- Helped client determine appropriate level of investment in social media, including options to incite various levels of engagement with customers and prospects online
- Pitched consumer contest to major-market TV station; contest generated over 2,000 entries, dozens of high-value business leads, and measurable brand awareness — supporting advertising and direct-marketing under way concurrently
Content
- Developed campaign of content elements for commercial real estate software company to use across multiple channels, including advertising, earned media, shared media and owned media
- Developed marketing content for merchant developer’s RFP/RFQ response system; firm secured three $1B+ awards using content
- Developed 300 pages of SEO-optimized content for home-improvement company website
- Developed presentation demonstrating to federal officials the benefits of a government program, helping client secure the program's reauthorization and funding
- Produced email newsletter program for public-private partnership including 10 national real estate organizations with 120,000+ stakeholders to increase awareness and understanding of partnership and adoption of industry best practices
- Researched and documented customer success stories for online commercial real estate marketplace and software services provider to show how customers valued various product features and benefits on a relative basis
- Produced 25 benefit-based case studies illustrating how a commercial real estate investment and ownership firm serves its customers
- Created biennial report for national trade association; process included developing criteria for organization to determine most significant accomplishments to reinforce value proposition and retain members
Websites
- Developed next-generation website for regional brokerage firm, including identifying the content management system platform for its development and integrating third-party information services
- Developed three websites for national trade association, including association's primary member and public-facing site, association foundation's site, and association's national conference marketing site; integrated sites with CRM to capture marketing leads and facilitate retargeting
- Developed industry and policymaker-facing website for public-private partnership including 10 national real estate organizations
- Developed website for regional nonprofit helping commercial real estate building owners comply with a building energy-efficiency ordinance; integrated site with CRM to capture contact information and facilitate high-value-target communication
- Named an Internet portal to serve buyers and sellers of particular type of real property