Commercial Real Estate Marketing Public Relations

Like the butterfly in the video above, we help our clients break through to make and expand their market. That's really what marketing is all about.

What We've Done for Clients Lately...

Marketing

  • Helped pre-IPO industrial property REIT rebrand itself with new name, evolved company positioning, website and other marketing
  • Helped online real estate investment company develop plan to build out marketing database to include 50,000 additional prospects
  • Generated more than 9,000 qualified leads for membership organization
  • Produced 2,000 demand-driven leads for real estate software company resulting from omni-channel content-based marketing
  • Developed conference marketing and sponsorship plan for $6-million trade association, which helped double the contribution of registrations and sponsorships to bottom line
  • Developed Google AdWords campaign for business services company to generate online leads
  • Conducted marketplace positioning study for one of world's largest commercial real estate services organizations; study included interviews with dozens of employees, customers and vendor-partners

Media

  • Generated client news coverage in USA Today, Bloomberg Business, The Washington Post, the Los Angeles Times, The Wall Street Journal and on CNN and CNBC
  • Helped online fundraising pioneer reach goal for landmark deal crowdfunding hotel property, with massive media relations across national business and consumer media; omni-channel campaign produced record traffic to company website and 8,500 online investor sign-ups
  • Created and executed public relations plan for online product launch by national business services company
  • Managed all aspects of event logistics and media relations for groundbreaking of $1-billion mixed-use real estate development
  • Directed PR for information services company in support of software subscription product launch, IPO and through lifecycle of company until its sale for nearly $1 billion
  • Helped client determine appropriate level of investment in social media, including options to incite various levels of engagement with customers and prospects online
  • Pitched consumer contest to major-market TV station; contest generated over 2,000 entries, dozens of high-value business leads, and measurable brand awareness — supporting advertising and direct-marketing under way concurrently

Content

  • Developed campaign of various content elements for commercial real estate software company to use across multiple channels, including advertising, earned media, shared media and owned media
  • Developed prospect-marketing content for merchant developer’s RFP/RFQ response system; firm secured three $1B+ real estate development awards using content
  • Developed 300 pages of SEO-optimized website content for home-improvement company
  • Developed presentation demonstrating to federal officials the benefits of a government program; content was instrumental to secure continued support for program
  • Produced email newsletter program for public-private partnership including 10 national real estate organizations with 120,000+ stakeholders to increase awareness and understanding of partnership and adoption of industry best practices
  • Researched and documented customer success stories for online commercial real estate marketplace and software services provider to illuminate how customers value various product features and benefits on relative basis
  • Produced 25 benefit-based case studies illustrating how a commercial real estate investment and ownership firm serves its customers
  • Created biennial report for national trade association; process included developing criteria for organization to determine most significant accomplishments to reinforce value proposition and retain members

Websites

  • Developed three websites for national trade association, including association's primary member and public-facing site, association foundation's site, and association's national conference marketing site; integrated sites with CRM to capture marketing leads and facilitate retargeting
  • Developed industry and policymaker-facing website for public-private partnership including 10 national real estate organizations
  • Developed website for a regional nonprofit helping commercial real estate building owners comply with a building energy-efficiency ordinance; integrated site with CRM to capture contact information and facilitate high-value-target communication
  • Named an Internet portal to serve buyers and sellers of particular type of real property
  • Helped client envision their next-generation website, including identifying the content management system platform for its development