Commercial Real Estate Marketing Public Relations

Our Market: Overview

At CRELIX, the commercial real estate marketing and public relations firm, we live and breathe real estate.

In fact, we celebrate it:

  • The people who are the movers and shakers
  • The places they create, which provide the settings in which we live, learn, work, travel and play
  • The experience of using real estate, enjoying it, and making it work for people and businesses
  • The architectural and engineering marvels that are today’s modern buildings

Real estate is in our agency DNA. CRELIX’s founder is a former CBRE marketing and communications executive with deep experience and understanding of all aspects of commercial real estate, financing and technology. He is joined by partners with experience in construction, architecture, energy and more.

Our knowledge and appreciation of commercial real estate means we know and see things that others miss or don’t understand intuitively. That gives you a powerful edge by virtue of the commercial real estate marketing and public relations services we provide your organization.

Real Estate in All Dimensions

Real estate is a dynamic, multi-dimensional industry. It’s impossible to name all the markets, sectors, segments, verticals and tranches.

In the main, we think of real estate, apart from single-family housing, as:

Real Estate Is an Economic Engine

The commercial real estate market in the U.S. is so vast that researchers have a difficult time quantifying it.

Most physical assets are privately owned, though a significant slice of the market is publicly traded. Indeed, individual and institutional investors can participate in the highly liquid public market for real estate ownership and operating companies. Still, the market cap of those companies is limited relative to the magnitude of the overall market.

All in, we estimate the market value of U.S. commercial real estate to be approximately $15.5 trillion (that’s 15 point 5, not 155).

There’s no disputing real estate’s massive contribution to the nation’s GDP:

  • The jobs
  • The income, property and sales taxes
  • The wealth created that is widely held by investors and owners of all sizes, including small businesses that leverage their real estate equity to fuel yet more economic growth