Commercial Real Estate Marketing Public Relations

Success Story: Real Estate Information Sharing & Analysis Center

Since 9/11, office properties, apartment buildings, shopping malls and hotels all have been identified as potential terrorist targets at one time or another.

The Real Estate Information Sharing and Analysis Center, whose members include a dozen real estate industry organizations, represents a coordinated response to these issues. The Real Estate ISAC is a public-private partnership between the U.S. real estate industry and federal homeland security officials.

The partnership facilitates information sharing on terrorist threats, warnings, incidents, vulnerabilities and response planning to counter terrorism and protect buildings and the people who occupy them. 

For organizational identity, crisis communications, industry education and its incident reporting protocol to the federal government, the Real Estate ISAC relied considerably on CRELIX as its marketing and communications partner.  Return to Success Stories main page