Garage Envy, the residential garage interiors company, wanted to grow by expanding its regional and national profile.
To help the company make the market, CRELIX developed a comprehensive public relations, marketing communications and website SEO plan.
Leveraging topical interest in garage improvements as the "final frontier" of home improvement, the agency helped the company attract widespread media attention for its custom garage build-outs, including storage and organization systems.
Extensive earned media was complemented by a regional promotional contest co-sponsored by a Southern California TV station, as well as paid advertising, based on the theme "Love Your Garage."
As part of the integrated marketing campaign, the agency helped the company win multiple consumer awards for excellence in garage renovations.
To support the company's national online retail products business, CRELIX developed hundreds of pages of SEO-optimized website copy that propelled the company to the top ranks of Google and Yahoo search-engine results, which drove increased traffic to the company website.